The story behind Sarah Kelly's Flower Room

Welcome to Sarah Kelly's Flower Room! We are a local, independent florist shop nestled in Longbridge, near Northfield, on the outskirts of Birmingham. We were established in 2009 by owner and head floral designer Sarah Kelly. Sarah has a huge wealth of experience and passion for the flower industry, with over 25 years business experience. Since opening Sarah Kelly's Flower Room 10 years ago, the business has bloomed and the team are dedicated to creating stylish, beautiful flowers whilst offering a friendly service.

A local West Midlands florist established since 2009

Sarah is a local lass, growing up in the Midlands it has always felt like home. After leaving school at 17, Sarah knew she wanted to start a career in something that involved using her creative skill and hands on experience. Floristry was a natural choice to train in, and 28 years later Sarah still loves every minute of her job - even the less glamorous side of 5am starts and hand conditioning stems! After gaining years of valuable experience in local florist shops learning new techniques and styles, Sarah decided to branch out and start her own floristry business. In 2009, she found the perfect premise in Longbridge, ideally situated along  Bristol Road South - close to home, fantastic customer car parking right outside the shop and lovely neighbourhood full of friendly businesses.

Michelle is a fully trained florist, who first came to Sarah Kelly's Flower Room to offer support on Mother's Day 10 years ago.... and never ever left!!!  A valuable part of the flower team, Michelle is full of fun and friendly face to chat too whilst she creates a stunning hand-tied bouquet.


Discover more about our local Northfield florist shop